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2015/3/18

[論文研究] Service-Dominant Logic – How Does This Impact Today’s Agent?


撰文者: 高妤寧
文章名稱:Service-Dominant Logic – How Does This Impact Today’s Agent?
出        處:KELLER CENTER RESEARCH REPORT By Kenneth Le Meunier-FitzHugh, PhD


摘要:
            ‘How can an alternative view of the firm’s value proposition, informed by S-D Logic, be visualized?’這是這篇Paper試圖回答的問題,其中包含了幾項重點。
            The organization rolled out the new, customer-oriented philosophy through a series of staff conferences, discussion groups and workshops. The company sought to shift their focus toward S-D logic, putting the customer at the center of their sales and marketing efforts.