撰文者: 高妤寧
文章名稱:Service-Dominant Logic – How Does This Impact Today’s Agent?
出 處:KELLER CENTER RESEARCH REPORT By Kenneth Le Meunier-FitzHugh, PhD
•摘要:
‘How
can an alternative view of the firm’s value proposition, informed by S-D Logic, be visualized?’這是這篇Paper試圖回答的問題,其中包含了幾項重點。
The organization
rolled out the new, customer-oriented philosophy through a series of staff
conferences, discussion groups and workshops. The
company sought to shift their focus toward S-D
logic, putting the customer at the center of their sales and marketing efforts.